Female Solo Travel

A Virtual Applied Ethnography Project that was conducted during the Fall of 2021.
My team “ Solo Travel”  decided to conduct research on Female Solo Travel and how it has grown in the recent years by gaining insight from other Female Solo Travellers.
To view report, click view project.

Role

Ethnographer

Type

User research

Year

2021

View Project

Executive Summary

What : This report is about A Virtual Applied Ethnography Project that was conducted during the Fall of 2021 . My team “ Solo Travel”  decided to conduct research on Female Solo Travel and how it changed the perspective of Female Solo Travellers.
Approach: We applied Virtual Ethnography to conduct our research. Virtual Ethnography is a research approach for exploring the social interactions that take place in virtual environments.
Goals : To discover more about female solo travel, what it entailed, and solo travel experiences.
Challenges : Working and interviewing completely virtually.

Introduction

A brief introduction on Virtual Ethnography and our Research Project. This section will provide a brief overview and what each section of the process pages will entail.
Ethnography is the study of culture. In this case, we used Virtual Applied Ethnography to study the Girls About the Globe Facebook Community and interviewed 4 of the members to learn more about Female Solo Travel.
We choose this topic because we were all interested in solo travel, all identified as women, and had little to no experience in the field.
For this project, we were interested in Female Solo Travel as an experience and what female solo travel entails.
Method: What is virtual Ethnography and how did we conduct our research?
Fieldwork: Observation and Interview.
Observation entails the time taken to observe the online community (Girls About the Globe) and create jottings which were then compiled into a mini report.
Interviews were conducted via zoom and entailed asking volunteers from the Facebook Group a set of pre-meditated questions in order to gain more knowledge about our research topic.
Analysis: The transition from Fieldwork to writing a cohesive Ethnographic Report.
I will touch on the creation of the matrix, solidification of the research question and creation of a covering metaphor.
Challenges : The challenges of conducting Virtual Ethnography.
Conclusion: Summary of the process pages and thoughts after conducting research and creating a report.

Method

In order to study culture, one has to deep dive into the field/environment associated with the culture through observing, interviewing, analyzing, and reporting on participants in the field of choice. Due to COVID-19 restrictions and the short duration to observe our fields, our class was asked to choose virtual fields. In “Virtual Ethnography” in The SAGE Encyclopedia of Qualitative Research Methods, Hanes describes virtual ethnography as “a research approach for exploring the social interactions that take place in virtual environments," which was our research focus for the class. This meant no face-to-face interaction in the field itself, but rather observing virtual communities, their interactions, and interviewing participants from our field in addition.

In this case, we conducted Virtual Applied Ethnography. The difference between Ethnography and Applied Ethnography is, Ethnography is more of a method based concept on how to conduct Ethnographic research while Applied Ethnography is the use of these concepts and apply them in the field , in this case a virtual field.

The field site for this project was an online Facebook group called, Girls About the Globe. Before conducting observation and interviews we had to get consent and access to the group plus consent forms from the interviewees. Observations were done over a course of at least 12 hours individually and jottings and conclusions were drawn from this. The interviews were conducted over Zoom and a set of pre-meditated questions had already been set.

This project took place over the course of four months and was conducted for the purposes of an Ethnographic study at Kennesaw State University.

We used Miro boards to gather data virtually and Discord servers to chat with teammates and receive status updates on the project work and deadlines.

Fieldwork

Observations

In order to conduct observations virtually, an ethnographer needs consent and permission to enter a field if it is restricted.

We chose Facebook as our primary field and searched for female solo travel groups that would allow us to observe, interview, and participate in their virtual community. We secured access and permission to the ‘Girls About The Globe’ Facebook group. Over the course of one month, each group member conducted a minimum of twelve hours to fulfill their observation requirements with a minimum of four sessions.

These observations were made up of jottings and field notes, which we will discuss in further detail in the Observations section. To organize our findings, we recorded our notes in a journal. For each session, we highlighted specific interactions in the group ranging from the language used to common topics discussed within the community.

Interviews

Our interviews were conducted after we completed enough observation sessions to familiarize ourselves with our field. We reached out to the Facebook community and asked for willing participants. We had some amazing women volunteer to share their experiences and give us more information regarding our research.

To prepare for our interviews, we wrote an interview script beforehand consisting of categories of questions so that interviews could occur in a conversational format. The interviews were conducted via Zoom, and most group members had at least one chance to take on a moderator role. Facilitators took notes in their journals, which were used to analyze our research and answer the research question.

The interview portion of the process was the most exciting as it provided a space for direct engagement, and any burning questions we had could be answered in real-time.

Observation Summary

Observations were conducted virtually. Access was granted to the group by the Facebook Group Creator. After that, each of the group members conducted a minimum of 12 hours of observation and created jottings in a personal journal. The journals were contained relevant jottings and conclusions for each observation session also known as field notes.

I conducted 12 hours of observations over the course of four sessions in the months of late October and early November.

Through the observation sessions, I was able to draw conclusions on how the group members interacted and the most common talked-about topics. I learned about solo travel experiences, the most common travel destinations, solo travel programs, travel meet-ups, and what solo travel means to women in general.

The field itself was not as active but whenever posts were created those with relatable or helpful suggestions spoke up and interacted. The space was helpful, informative and a great space to share more on solo travel and meet like minded individuals .
The journals were then turned in after a month period of extensive observation and conducting interviews.

Interview Summary

Our interviews were conducted after we completed enough observation sessions to familiarize ourselves with our field. We reached out to the Facebook community and asked for willing participants. We had some amazing women volunteer to share their experiences and give us more information regarding our research.

To prepare for our interviews, we wrote an interview script beforehand consisting of categories of questions so that interviews could occur in a conversational format. The interviews were conducted via Zoom, and most group members had at least one chance to take on a moderator role. Facilitators took notes in their journals, which were used to analyze our research and answer the research question.

The team conducted 4 interviews each taking around roughly one hour. I was the moderator for one of the interviews ie. Karen De Windts Interviews and a facilitator for the other three.

Patterns and topics referred to in the interviews would show up in the Observation session or vice versa. Some of our interviewees even had posts on topics talked about during their interviews.

Below are the ladies we interviewed and a brief summary of their interviews:

Jill Melancon

-       Atlanta Native.

-       Started traveling before what we now call the internet times.

-       Stated “once you do it and come home safe”, the list seems endless and the possibility of traveling seems more reassuring.

-       Prefers to travel by herself rather than in a large group as she can take charge of her agenda and ultimately spend less since she is doing all the decision making.

-       30 years of solo travel.

-       Prefers authentic experiences. Searches for authentic activities to do , less touristy. Prefers to stay in Airbnbs rather than hotels and stay with the natives.

Sheila Cahil

-       Single mom with son.

-       Always loved to travel. Took her sometime to realize she could do it on her own.

-       The more she did it the more comfortable she was, being to 85 countries and all 50 states.

-       Working remotely allowed her to travel more efficiently while keeping a job.

-       She got into travel while young, especially during road trips with family, and continued the tradition with her new family.

-       Has been to Europe during college

-       Solo travelling enabled her to travel on her own.

- Online research has came in handy for travelling by herself, takes tour to places where she doesn't feel absolutely solo travelling by herself.

Karen De Windt

-       From Brussels.

-       In this interview I was the moderator. I did not have a chance to take as many notes, however  the conversation was extremely pleasant.

-       Karen emphasized on traveling to areas that were more accepting of foreign women. Mentioned a trip taken to Morocco, in that as much as she was modestly clothed she was still cat- called and harassed due to the biased perception of Western women in other countries, in the case Morocco. Egypt is also in her list of areas she would not be able to travel to alone.

-       She mentioned that there are some areas she would not travel to due to this problem. “ I am on vacation”, further explains why she wouldn't want to travel to countries that would make her feel unsafe or prone to harassment.

-       She emphasizes on practicality in terms of safety, “What I wouldn't do back in my hometown, why would I do it here?”

-       Mentioned the language barrier , in relation to travelling.

-       Easier to travel in Europe as she is from there, and to the availability of transport in these areas.

-       Mentions the Facebook group chat and how she helped manage the group chat, which helped her interact and educate more people on solo travelling.

-       Solo travelling has been easier for her as she claims that the place she works at, (Brussels) is already “dangerous” enough, she doesnt appear to be one to be messed with.

-       When travelling she properly plans out her trips, from where she is going, the activities she would be doing, transport systems to ensure she would be well prepared.

-       Mentions that solo traveling, especially as a woman is viewed from a more negative standpoint as most do not approve of it.

Aline Van Rossem

-       From Belgium, 23 years old.

-       Atlas was her nickname as a child as it interested her versus other materials she learnt at school. She was interested in traveling.

-       Being around a community that was online as she felt that she didn't necessarily fit in, in her hometown.

-       Traveling was an escape, didn’t want to wait for people to travel with, she could just travel by herself. She wants to see a lot. Family wasn’t into traveling  like that.

-       Youtube videos, mentions Backpacking bananas video on solo travel inspires her and a youtuber she looked up to for tips.

-        Hostels are more fun because of social life, female only. Sharing passions with like minded people, very interesting, states that she has made and values friends she has met on the internet.

-       Safety advice when travelling and staying in hostels, “Keep stuff close to me, don’t walk alone”

-       Likes to discover places that aren’t so popular

-       Travelling style : Luxury vs practicality, affordability is what comes close.

-       Solo travel made her gain self confidence.

Analysis

The analysis portion allowed us to take a more in-depth look at our journals. Here, we pinpointed recurring topics, themes, phrases, and shared experiences in a conceptually ordered matrix.
Through analysis, we refined our matrix and set significant themes in our research. Finally, we established a cohesive metaphor to explain our research with a single phrase.

The analysis stage occurs after the Fieldwork and before writing the Reports. In the Journal portion, it is conducted after Observations and Interviews to basically summarize the retrieved data.
The team created a matrix to reduce the work and find patterns. We collectively gathered data from our observation sessions and the interviews in order to figure out recurring patterns and create a cohering metaphor that would allow us to answer our research question.

A matrix is an array of rows and columns set to answer the research question via gathering information and drawing out patterns and themes from each case study.

Our team settled on the conceptual categories by finding words that popped up several times through our jottings. We then agreed on these terms over an hour-long meeting to set up our matrix. After gathering enough information from the matrix we came up with the cohering metaphor, “What is Solo travel?” and decided to apply that to our Ethnographic data. (To simply state, a cohering metaphor is a metaphor that encapsulates the holistic, cultural, symbolic meaning of the culture one is studying.)

Each of the women had a valuable experience regarding solo travel and their perspective. By answering how and what their perspectives were we were able to answer the research question.


Outcome
In conclusion, the Virtual Ethnographic Report was a great learning experience and created a space to learn to efficiently conduct a successful Ethnographic Report.
Overall the process pages briefly summarizes the research process what we had to do in order to conduct said research in order to draw conclusions and learn more about Solo Female Travel.

Other work

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